Paradise Valley Estates
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Paradise Valley Estates
Welcome to lead driving boot camp
As a well established community located in an enviable Central Californian location, Paradise Estates was seeing its leads count diminish and needed a quick and effective way to get their pipeline topped off.
Divided by two
Originally created and built for ex-military, Strategy Shop implemented a rapid strike, two-fold campaign to start delivering immediate results. One print & digital campaign was focused on retired military, and the other to non-military local residents of the San Francisco/Napa Valley region.
Boots on the ground and heads in the beds
With intriguing events, ranging from Life Plan education to live stand-up comedy, the laughs—and interest—began to flow in to the sales and marketing department. A special, 12-month “try before you buy” program removed a lot of the risk potential residents had. Re-enforcing Paradise Valley as a modern, innovative and secure community in an ideal location with smart creative and tracking, triggered just the response they were in search of. Mission accomplished.
Paradise Valley Estates
The Work
- Not-For-Profit
- For-Profit
- Single Site
- Systems
- Stand-Alone Assisted Living
- Entrance Fee
- Rental
Shopping the shop
We offer deep subject matter expertise and experience with start-ups, expansions, and Life Plan community low occupancy issues.