We’ve done it before.
We’re back doing it again.
The consultants at The Strategy Shop were all key members of Martino & Binzer, an award winning, nationally respected sales and marketing agency specializing in senior living clients for over 20 years. We refined our approach over that time and continue to serve our clients with unrivaled expertise.
THE STRATEGY SHOP CONSULTANTS
MEET THE TEAM
Dave Martino, Jen Allain, Dan Croci and Meg Raiano — The Strategy Shop Team — have worked together for many years. Small, fast, nimble and brilliantly efficient, they will get to your solutions quickly, reliably and with exceptional professionalism. You can expect success, lower costs, fewer headaches and complete transparency from our crew.
Dave Martino Brand Strategy
A successful brand strategy starts with a partner that speaks your language, understands your business, collaborates like a co-worker, respects your budget and brings experience and ideas you might not have expected. Decades of experience helping senior living clients from California to Connecticut and 35 states in between—that’s a nationwide perspective with lots of different products, people and prospects. As President and Founder of Martino & Binzer, a nationally recognized senior living sales and marketing firm, Dave leads our brand efforts with sharp focus on the facts and without waste. Leave the fanfare behind, grab a coffee and call Dave.
Dan Croci &
Jen Allain Creative Strategy
Brand brilliance requires experiences with words and images that demand your attention, entice you to act and make it easy to understand this brand is better than all the others. Dan and Jen deliver brand differentiation with a thorough understanding of senior living based on 20+ years of experience working together with Dave at M&B and beyond. Easy going personas mean no prima donna nonsense as well as a clear expectation of the client’s response and that of their prospects and residents. The Strategy Shop approach to creative deployment is worth understanding. Let’s connect to discuss more thoroughly.
Meg Raiano Digital Strategy
Let’s face it, there’s digital strategy and then there’s senior living digital strategy. Big difference. And, a successful implementation requires big experience and unmatched dedication to getting the job done on time, on budget and with successful outcomes. If your digital partner is just “mailing it in” and sending an invoice, Meg and our team will change all that...in light speed time with measurable results, not just a focus on traffic and clicks. The Strategy Shop position on digital is founded in what works, what doesn’t and most importantly, why we do what we do. Too much of a good thing is a real thing in senior living digital execution.
Client Experience
Start-Ups
Seabury, CT
The Overlook, MA
SearStone, NC
Landmark on the Sound, WA
Carsin’s Run, MD
Rosecliff, NJ
MonteCedro, CA
Village at Orchard Ridge, VA
Rose Villa, OR
Miller’s Grant, MD
PineGrove Estates, NY
Legacy at Mill’s River, NC
Village at Crystal Spring, MD
Karmel, IL
Independence Ridge, TX
Independence Square, KY
Providence Point, PA
Abiitan Mill City, MN
The Overlook, MA
SearStone, NC
Landmark on the Sound, WA
Carsin’s Run, MD
Rosecliff, NJ
MonteCedro, CA
Village at Orchard Ridge, VA
Rose Villa, OR
Miller’s Grant, MD
PineGrove Estates, NY
Legacy at Mill’s River, NC
Village at Crystal Spring, MD
Karmel, IL
Independence Ridge, TX
Independence Square, KY
Providence Point, PA
Abiitan Mill City, MN
Rebrands
Cypress Cove, FL
Westminster Florida, FL
Jewish Senior Life, NY
Episcopal Communities & Services, CA
Westminster Florida, FL
Jewish Senior Life, NY
Episcopal Communities & Services, CA
Expansions
Cypress Cove, FL
Simpson House, PA
The Evergreens, NJ
Hillcrest Terrace, NH
Village on the Isle, FL
Simpson House, PA
The Evergreens, NJ
Hillcrest Terrace, NH
Village on the Isle, FL
Low Occupancy
Longwood at Oakmont, PA
The Canterbury, CA
The Covington, CA
Appalachian Christian Village, TN
Asbury Methodist Village, MD
Asbury Solomons Island, MD
East Castle - New Castle, WI
Devonshire at PGA Nat’l, FL
Edgehill, CT
Fleet Landing, FL
Gulf Coast Village, FL
Hartsfield Village, IN
La Vida Llena, NM
North Hill, MA
Plymouth Harbor, FL
Saint Johns on the Lake, WI
Harrogate, NJ
Shenango on the Green, PA
St. Joseph of the Pines, NC
Village at Gleannloch Farms, TX
Westminster Canterbury, VA
Weinburg Campus, NY
Southern California
Presbyterian Homes, CA
Ingleside Rock Creek, MD
Ingleside King Farm, MD
Carroll Lutheran Village, MD
Village at Rockville, MD
Paul’s Run, PA
Larksfield Place, KS
John Knox Village, FL
Epworth Villa, OK
Eastmont Towers, NE
Lathrop Communties, MA
The Kenwood, OH
Artman, PA
The Canterbury, CA
The Covington, CA
Appalachian Christian Village, TN
Asbury Methodist Village, MD
Asbury Solomons Island, MD
East Castle - New Castle, WI
Devonshire at PGA Nat’l, FL
Edgehill, CT
Fleet Landing, FL
Gulf Coast Village, FL
Hartsfield Village, IN
La Vida Llena, NM
North Hill, MA
Plymouth Harbor, FL
Saint Johns on the Lake, WI
Harrogate, NJ
Shenango on the Green, PA
St. Joseph of the Pines, NC
Village at Gleannloch Farms, TX
Westminster Canterbury, VA
Weinburg Campus, NY
Southern California
Presbyterian Homes, CA
Ingleside Rock Creek, MD
Ingleside King Farm, MD
Carroll Lutheran Village, MD
Village at Rockville, MD
Paul’s Run, PA
Larksfield Place, KS
John Knox Village, FL
Epworth Villa, OK
Eastmont Towers, NE
Lathrop Communties, MA
The Kenwood, OH
Artman, PA
Low Occupancy
Concordia Senior Living, OK
Avery Heights, CT
Friendship Haven, IA
Lambeth House, LA
Lenbrook, GA
Middlewoods, CT
The Pines at Whiting, NJ
Carlton Cove, AL
Legacy at North Augusta, VA
Quarryville, PA
Westminster Lake Ridge, VA
WindsorMeade, VA
Paradise Valley Estates, CA
Southport Square, FL
Hearth Management, Multi-State
Covenant Living, Multi-State
Springpoint Senior Living, NJ
Somerby Senior Living, AL
Senior Quality Lifestyles, TX
United Church Homes, Multi-State
The Stratford Companies, Multi-State
Estates at Carpenters, FL
Esprit Whispering Ridge, NE
Silverado Homes at Eskaton Village, CA
Avery Heights, CT
Friendship Haven, IA
Lambeth House, LA
Lenbrook, GA
Middlewoods, CT
The Pines at Whiting, NJ
Carlton Cove, AL
Legacy at North Augusta, VA
Quarryville, PA
Westminster Lake Ridge, VA
WindsorMeade, VA
Paradise Valley Estates, CA
Southport Square, FL
Hearth Management, Multi-State
Covenant Living, Multi-State
Springpoint Senior Living, NJ
Somerby Senior Living, AL
Senior Quality Lifestyles, TX
United Church Homes, Multi-State
The Stratford Companies, Multi-State
Estates at Carpenters, FL
Esprit Whispering Ridge, NE
Silverado Homes at Eskaton Village, CA
Fill Up
The Commons in Lincoln, MA
The Stayton, TX
Marsh’s Edge, GA
Village at Penn State, PA
Cloverwood, NY
Hearth at Drexel, PA
Mirador, TX
The Stayton, TX
Marsh’s Edge, GA
Village at Penn State, PA
Cloverwood, NY
Hearth at Drexel, PA
Mirador, TX
- Not-For-Profit
- For-Profit
- Single Site
- Systems
- Stand-Alone Assisted Living
- Entrance Fee
- Rental
Shopping the shop
We offer deep subject matter expertise and experience with start-ups, expansions, and Life Plan community low occupancy issues.