Welcome to The Strategy Shop —

a senior living sales & marketing consultancy.

what makes us different?

Our approach

The Strategy Shop isn’t your typical advertising vendor. We’re a consultancy that works closely with you as an extension of your internal teams. We’ll work with you on site or remotely. We’ll do the work for you or train your team.

With over 30 years of experience solving senior living occupancy and brand challenges, we have the expertise to quickly zero in on your obstacles and fully understand your situation. We don’t do templated solutions. Every client’s challenges are unique, and the strategy designed to alleviate them needs to be as well.

Shopping the Shop

Our flexible model means we work with clients in a variety of different ways that can provide guidance, direction, recommendations or full project execution responsibility. We can support you, your internal team or your agency deliverables on these services:

• Strategy • Sales • Branding • Advertising • Digital Marketing 
• Direct Marketing • Public Relations • Events

Engagements can include:

  • Free advice: Sure, why not? Feel free to call The Shop to talk shop. We’ll share some knowledge and see where it goes from there.
  • Consulting retainer
  • Project-based
  • Hourly fee
  • Amplify-Results

Look Closer


Our strategic solutions include creative messaging to drive sales inquiries. Think of it as the tasty icing on an effective marketing cake.
  • Mike Moss
    Working with The Strategy Shop, we have experienced consistent results that have exceeded our expectations. Their partnership has helped us lower overall marketing and sales cost while increasing occupancy, profits and morale. We are convinced that these achievements are largely a result of Dave and his team’s sales and marketing efforts for Cypress Cove.
    Mike Moss
    VP Sales & Marketing, Cypress Cove
  • Lisa Greene
    Dave and The Strategy Shop team have been a partner to Duncaster’s Sales & Marketing team since 2016. They work closely with the community to understand the brand, refine our positioning and develop breakthrough marketing and messaging. During the pandemic they developed innovative solutions to build occupancy and counter negative market perceptions about senior living using a unique combination of strong marketing acumen, a passion for sales and exceptional creative talent. In my 30 years of marketing and sales experience across various industries and categories, The Strategy Shop team has produced some of the most innovative solutions and best in class creative that I have encountered.
    Lisa Greene
    VP Sales & Marketing, Duncaster
  • Garry Hennis
    When we needed someone, Dave was able to hit the ground running. As our interim VP of Sales and Marketing, he brought decades of experience to the role. He was able to quickly immerse himself into our large, multi-faceted organization and immediately began making a difference. Dave provided meaningful leadership as we continued our post-pandemic recovery. His relentless emphasis on strategic decision-making about both sales and marketing has made Westminster Communities of Florida more successful.
    Garry Hennis
    COO, Westminster Communities of Florida
  • Wes Meltzer
    It was an outstanding experience working with Dave! We were able to focus on creating the most effective work -- creative, marketing, strategic planning and analysis -- that was customized to meet our unique needs. No matter whether it was concepts, messaging, finding the stories in the data, or even sales team member training, I always felt that I had a strong partner in identifying the best possible solution!
    Wes Meltzer
    Director of Marketing and Communications, Westminster Communities of Florida
  • Andrea Sieradzki
    Dave & The Strategy Shop are the consummate professionals.  A wonderful experience collaborating with and creating a positive, motivational sales environment within the organization. Dave’s creativity, forward thinking and results driven approach made a huge impact on sales and occupancy within a short period of time.
    Andrea Sieradzki
    Regional Sales Director, Westminster Communities of Florida
  • Not-For-Profit
  • For-Profit
  • Single Site
  • Systems
  • Stand-Alone Assisted Living
  • Entrance Fee
  • Rental

Shopping the shop

We offer deep subject matter expertise and experience with start-ups, expansions, and Life Plan community low occupancy issues.