Duncaster, a LifeCare community with a long, successful history, hires a new VP Sales & Marketing with no senior living experience in 2020.
The CEO asks that the Strategy Shop team extend their creative strategy relationship to help onboard and support the new VP.
Dave Martino partners with the new VP to provide consulting services, training and a comprehensive and detailed understanding of the intricacies of the senior living business.
Work begins in developing a memorable and unique brand and message platform designed to debunk old perceptions.
The “Duncaster is Where I Live” campaign presents the new reality of a vibrant, engaged lifestyle that fulfills the needs of residents and their families.
Strategy includes multiple channels, engaging events and messaging designed to move the market to inquire. All activity is tracked and reported to ensure success. What’s working is extended, adjustments are made if required. No “set it and forget it” model used here. Our team tightly managed client expectations and outcomes.
Marketing doesn’t sell senior living, people do — this principle is proven and helps balance how to manage budgets. When Duncaster lost a sales counselor, Dave jumped in and started selling every day, onsite alongside the Duncaster team.
Unique to this engagement, we not only generated 15% more unique and first-time leads, we actually started selling to the leads we generated — a truly eye opening and invaluable experience.
Event attendance successfully converted suspects into prospects and ultimately new residents.
During our time with Duncaster, we increased occupancy and successfully positioned the brand for future growth.
A True Partnership
With Community Involvement
For More Engagement
- Single Site
- Stand-Alone Assisted Living
- Entrance Fee
Shopping the shop
We offer deep subject matter expertise and experience with start-ups, expansions, and Life Plan community low occupancy issues.