Cypress Cove

Identify

Strategy Shop completes full rebranding for a long-time client expanding their service offering.

Amplify

Decision is made to move forward with expansion in 2021 in spite of obvious headwinds.

Occupy

SUCCESS! All 48 residences are sold with backup deposits in 14 months.

CYPRESS COVE

it began with a not- for-profit community. And we turned it into a family of brands.

With the addition of a parent company, the Cypress organization needed a cohesive identity. We built on the market recognition of their existing Life Plan community and developed a family of energetic and expressive marks that would allow room for continued growth.

next...

We were tasked with providing marketing and creative strategy to build a lead base for Cypress Cove’s new expansion, The Oaks at Cypress Cove. Our campaign included event-based mailers, landing pages, a newspaper insert campaign, billboard signage, digital and print ad campaigns, and email marketing campaigns. Inquiries were bountiful and The Oaks was fully reserved in 14 months.

Then...

After expansion efforts were kicked into high gear and running smoothly, we began a refresh of Cypress Cove’s print and digital presence with a new website, full collateral package, print and digital ad campaigns, event-based mailers and even a few HR recruitment pieces. Inquiries and leads expanded, so did occupancy levels.

Working with The Strategy Shop, we have experienced consistent results that have exceeded our expectations. Their partnership has helped us lower overall marketing and sales cost while increasing occupancy, profits and morale. We are convinced that these achievements are largely a result of Dave and his team’s sales and marketing efforts for Cypress Cove.
Mike Moss
VP Sales & Marketing, Cypress Cove