Strategy Shop completes full rebranding for a long-time client expanding their service offering.
Strategy Shop team builds a brand support program to keep prospects interested in future expansion.
VP Sales & Marketing leaves for a new job.
Decision is made to move forward with expansion in 2021 in spite of obvious headwinds.
New VP Sales & Marketing partners with Strategy Shop to extend services, including assisting with hiring and training two new sales counselors.
Aggressive market push is defined, designed and implemented using a “tradigital” approach to connect to key prospects in defined markets.
SUCCESS! All 48 residences are sold with backup deposits in 14 months.
Additionally, as in many cases, the expansion created new and renewed interest in Cypress Cove resulting in 95% occupancy at the start of 2023.
FACT — the Strategy Shop team gets the job done...on time, on budget, with no stress and a little fun thrown in to make for a better client experience.
it began with a not- for-profit community. And we turned it into a family of brands.
Working with The Strategy Shop, we have experienced consistent results that have exceeded our expectations. Their partnership has helped us lower overall marketing and sales cost while increasing occupancy, profits and morale. We are convinced that these achievements are largely a result of Dave and his team’s sales and marketing efforts for Cypress Cove.
- Single Site
- Stand-Alone Assisted Living
- Entrance Fee
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We offer deep subject matter expertise and experience with start-ups, expansions, and Life Plan community low occupancy issues.