Cypress Cove
Identify
Strategy Shop completes full rebranding for a long-time client expanding their service offering.
Amplify
Decision is made to move forward with expansion in 2021 in spite of obvious headwinds.
Occupy
SUCCESS! All 48 residences are sold with backup deposits in 14 months.
CYPRESS COVE
it began with a not- for-profit community. And we turned it into a family of brands.
With the addition of a parent company, the Cypress organization needed a cohesive identity. We built on the market recognition of their existing Life Plan community and developed a family of energetic and expressive marks that would allow room for continued growth.
next...
We were tasked with providing marketing and creative strategy to build a lead base for Cypress Cove’s new expansion, The Oaks at Cypress Cove. Our campaign included event-based mailers, landing pages, a newspaper insert campaign, billboard signage, digital and print ad campaigns, and email marketing campaigns. Inquiries were bountiful and The Oaks was fully reserved in 14 months.
Then...
After expansion efforts were kicked into high gear and running smoothly, we began a refresh of Cypress Cove’s print and digital presence with a new website, full collateral package, print and digital ad campaigns, event-based mailers and even a few HR recruitment pieces. Inquiries and leads expanded, so did occupancy levels.
CYPRESS COVE
The Work
- Not-For-Profit
- For-Profit
- Single Site
- Systems
- Stand-Alone Assisted Living
- Entrance Fee
- Rental
Shopping the shop
We offer deep subject matter expertise and experience with start-ups, expansions, and Life Plan community low occupancy issues.
