Two sides of the fence. Two important perspectives. Same story: successful execution.

For 20 years as President and Founder of Martino & Binzer, a nationally recognized senior living sales and marketing agency, Dave spearheaded the strategy efforts that lead to countless successful occupancy turnarounds, start-ups and expansions for senior living clients from California to Connecticut and 35 states in between.

In 2022 and 2023 Dave was fully immersed in the client side of the business and experienced what Martino & Binzer clients lived everyday — first as a sales counselor for Duncaster in Connecticut and most recently in 2023, working as the VP of Sales & Marketing for Westminster Communities of Florida.

At Duncaster, Dave was not only selling daily but also still working as the agency responsible for all brand and lead generation activities. Selling to the leads you generated was a remarkable experience and the sales interaction invaluable to generating even more leads.

While working onsite and remotely for Westminster Communities of Florida, Dave was responsible for the occupancy challenges of 10 Life Plan communities along with 12 affordable housing communities. Managing the diligence process for an 11th community was an added bonus and brought even more insights into focus.

All of this experience creates an insider’s point of view from two different perspectives that very few industry professionals can match.

So if you’re looking for a strategy partner that speaks your language, understands your business, collaborates like a co-worker, respects your budget, and brings decades of experience and fresh ideas — from both sides of the fence — leave the fanfare behind, grab a coffee and call Dave.